L o a d i n g

Gustavo Martin Dupre

Technical SEO Product Manager

With over 10 years of experience, I excel in crafting and implementing large-scale SEO strategies that drive growth across Enterprise & E-Commerce websites.

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Gustavo Martin-Dupre

strategic SEO leader transforming insights into measurable business growth.

Hello! I'm Gustavo Martin-Dupre, a highly analytical SEO professional who translates insights into actionable growth strategies. I've led high-performing teams at major brands including Envato, Pet Circle, Canon Australia, and HotelClub, specialising in technical SEO, platform migrations, and international expansions.

I'm at the forefront of AI-powered SEO, building intelligent agents and automation workflows using Python and no-code platforms. My work combines technical expertise with machine learning and NLP to drive scalable, data-driven results.

Outside of work, I enjoy family time, basketball (San Antonio Spurs and Real Madrid fan), travelling, and landscape photography.

0 Years Of Experience
0 Projects Delivered
0 Global Companies
0 Team Members Led

Professional Experience

A proven track record of delivering exceptional SEO results across diverse industries, from eCommerce giants to creative marketplaces.

Nov 2022 - Present
Envato
Sr Technical SEO

Leading technical SEO strategies across all Envato properties. Designed and implemented advanced SEO features impacting performance across 5 development squads. Introduced Entity SEO and programmatic SEO concepts, created functional regression scripts for SEO compliance, and mentored junior specialists. Spearheaded metadata uplift projects delivering higher user engagement and crawl frequency.

Sep 2020 - Dec 2022
Pet Circle
Head of Search (SEO & Paid Search)

Led search marketing strategy for Australia's largest online pet retailer. Achieved double-digit YoY growth ($4M additional revenue) through advanced SEO strategies. Established SEO platform roadmap, managed team of 4 specialists, and integrated new search platforms (SA360, DV360) for improved performance. Drove automation of SEM accounts via XML feeds for increased efficiency.

June 2016 - Sep 2020
Canon Australia
Digital Marketing Manager & SEO/SEM Team Lead

Led Canon's SEO & SEM strategy across B2B and B2C segments. Successfully executed platform migrations driving 15% traffic growth YoY, reduced CPA by 12% on Paid Search, and grew email signups by 30%. Oversaw digital strategies for CRM, Social, and Programmatic channels while promoting a data-driven culture through A/B testing and conversion optimisation.

May 2011 - June 2016
HotelClub (Orbitz/Expedia)
SEO Team Lead

Designed and implemented SEO strategies for 6 international markets. Successfully delivered platform migrations to Orbitz and Hotels.com, achieving double-digit growth YoY (2014-2015). Spearheaded SEO pilot in Chinese market, managed external agency partners, and reported directly to global CMO and CEO. Led team of 3 direct reports.

Core Expertise

Specialised skills and capabilities that drive measurable SEO success

Enterprise SEO Strategy

Strategic SEO programs for large organisations. Platform roadmaps, stakeholder management, cross-functional collaboration, and aligning SEO with business objectives.

Technical SEO & Implementation

Advanced technical audits, site architecture optimisation, JavaScript SEO, and large-scale platform migrations. Expert in Core Web Vitals, structured data, and crawl efficiency.

E-commerce SEO

Product page optimisation, category architecture, faceted navigation, international expansion, and integrating SEO with paid search for maximum ROI.

Answer Engine Optimisation

Hands-on experience maximising visibility in LLMs and AI-powered search. Expert in understanding AI bot crawl activity, tracking referrals from AI tools like ChatGPT and Perplexity, and staying ahead in this emerging field.

AI-Powered SEO Automation

Building AI agents and workflows that drive scalable growth through automation and experimentation. Specialised in large-scale content generation and programmatic SEO systems using Python and no-code platforms.

Team Leadership & Mentoring

Building and leading high-performing SEO teams. Knowledge sharing, skill development, establishing best practices, and fostering data-driven cultures.

Companies I've Worked With

Envato Pet Circle Canon HotelClub Orbitz Expedia

Let's Connect

Whether you're looking for SEO consulting, strategic partnerships, or have a challenging project that needs expert guidance, I'm here to help.

  • Location: Sydney, Australia
  • Email: yo@gusmartindupre.com

Response Time

I typically respond to inquiries within 24-48 hours during business days.

Remote Collaboration

Available for remote work and international projects across all time zones.

Availability

Open to consulting projects, full-time opportunities, and strategic partnerships.

Need Help with your Product SEO Strategy?

Let's discuss how my expertise in Technical SEO and Enterprise-level strategies can drive measurable growth for your business. I'm available for consulting, fractional SEO or strategic partnerships.

Let's Connect